02 · Brand identity
Build a system people recognise.
We create visual identities that express the strategy clearly and remain useful across physical spaces, campaigns and digital communication.
What the work can include
A practical system built around the business.
- Logo and identity systems
- Typography and colour
- Graphic language
- Brand guidelines
- Launch materials
Questions
What businesses usually ask.
What is included in a brand identity?
The exact scope varies, but commonly includes the logo system, colour, typography, graphic language, image direction, applications and practical guidelines.
Can Kajanja refresh an existing identity?
Yes. A refresh can retain valuable recognition while correcting inconsistency and preparing the brand for new markets or services.