Strategic foundation
Positioning, audience, messages and the desired perception give the visual work a clear job to do.
Core identity
The logo system, typography, colour, layout principles, image direction and graphic language create recognition.
Priority applications
Applications should be selected from actual business needs such as signage, proposals, social media, packaging, uniforms, vehicles or a website.
Guidelines and handover
Clear guidance, usable files and templates help the organisation maintain consistency after the initial launch.